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Privacy Policy

Last updated: March 24, 2026

Your privacy is important to us. It is Fire Systems Of Michigan Services LLC’s (“Company”, “we”, “us”, or “our”) policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including across our website, https://www.firesystemsofmichigan.com/ , and other websites, mobile sites, applications, platforms and tools we own and operate and where this Privacy Policy appears or is linked, and through the use of our services (collectively, the “Site”).

By creating an account, providing information to us (by any means, whether in correspondence, via our Site, or otherwise), or continuing to use our services, you acknowledge that you have read, understood, and consent to be bound by this Privacy Policy.

IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY OR OUR PRACTICES, YOU MAY NOT USE OUR SITE. THIS PRIVACY POLICY MAY CHANGE FROM TIME TO TIME AND YOUR CONTINUED USE OF OUR SITE CONSTITUTES YOUR ACCEPTANCE OF THOSE CHANGES. WE ENCOURAGE YOU TO REVIEW THIS PRIVACY POLICY PERIODICALLY.

Information We Collect

“Personal information” is any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. This includes information about you as a person (such as name, address, and date of birth), your devices, payment details, and even information about how you use a website or online service.

Information we collect falls into one of two categories: “voluntarily provided” information and “automatically collected” information.

“Voluntarily provided” information refers to any information you knowingly and actively provide to us through the Site or when using or participating in any of our services and promotions.

“Automatically collected” information refers to any information automatically sent by your devices in the course of accessing our products and services.

Voluntarily Provided

We may ask for personal information – for example, when you submit content to us or when you contact us — which may include one or more of the following:

  • Full name
  • Email
  • Phone/mobile number
  • Billing, shipping, and servicing address
  • Company name
  • Account name and an ID or number assigned to your account
  • Credit or debit card data through our third party payment processor
  • Products or services history and purchases
  • Geolocation data

This personal information is required to provide products and/or services to you. If you do not provide personal information when we ask for it, may delay or prevent us from providing our products and/or services to you.

You may also submit user-generated content in suggestions, ideas, proposals, comments, testimonials, reviews, or feedback, which may contain personal information. We consider “user-generated content” to be materials (text, image and/or video content) voluntarily supplied to us by our users for the purpose of publication on our Site or re-publishing on our social media channels. All user-generated content is associated with the account or email address used to submit the materials.

Please be aware that any content you submit for the purpose of publication will be public after posting (and subsequent review or vetting process). Once published, it may be accessible to third parties not covered under this Privacy Policy.

Automatically Collected

Log Data

When you visit our Site, our servers may automatically log the standard data provided by your web browser. It may include your device’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details about your visit.

Additionally, if you encounter certain errors while using the Site, we may automatically collect data about the error and the circumstances surrounding its occurrence. This data may include technical details about your device, what you were trying to do when the error happened, and other technical information relating to the problem. You may or may not receive notice of such errors, even in the moment they occur, that they have occurred, or what the nature of the error is.

Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons.

Device Data

When you visit our Site or interact with our services, we may automatically collect data about your device, such as:

  • Device Type
  • Operating system
  • Unique device identifiers
  • Device settings
  • Geo-location data

Data we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.

Inferences

We may combine voluntarily provided and automatically collected personal information with general information or research data we receive from other trusted sources and we may draw inferences from this combination reflecting an individual’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. For example, our marketing and market research activities may uncover data and insights, which we may combine with information about how visitors use our Site to improve our Site and your experience on it.

Use of Cookies and Other Tracking Technologies

We use “cookies” and other tracking technologies to collect information about you and your activity across our Site.

A cookie is a small piece of data that our Site stores on your computer, and accesses each time you visit, so we can understand how you use our Site. This helps us serve you content based on preferences you have specified and to collect general usage and volume statistical information.

There are a number of different types of cookies, however, our Site uses:

  • Essential – These cookies are necessary to the core functionality of our Site and some of its features, such as access to secure areas.
  • Performance and Functionality – These cookies are used to enhance the performance and functionality of our Site. For example, we may use these cookies so that we recognize you on our Site and remember your previously selected preferences. These could include what language you prefer and your geographic location. These cookies are nonessential to the use of our Site, however, without these cookies, certain functionality may become unavailable. A mix of first-party and third-party cookies are used.
  • Analytics and Customization – Our Company uses these cookies and technologies to analyze how the Site is accessed, used, or performing in order to improve your user experience and to maintain, operate and continually improve the Site. For example, we use Google Analytics on the Site to collect: page url/page title and user browser/system information, which includes browser type, referrer, language, java/flash support, IP address, and ad-serving data. For information on how Google Analytics collects and processes data, visit www.google.com/policies/privacy/partners/. To opt-out of Google Analytics, visit Google’s “How you can control the information collected by Google on these sites and apps” article available here.
  • Advertising – These cookies are used to make advertising messages more relevant to you. They prevent the same ad from continuously reappearing, ensure that ads are properly displayed for advertisers, and in some cases select advertisements that are based on your interests. Our Company sometimes shares online data collected through these cookies with our advertising partners. This means that when you visit another website, you may be shown our advertising based on your browsing patterns on our Site.
  • Unclassified – These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.

Our Site also contains electronic images known as web beacons (sometimes called single-pixel gifs), tags, and pixels which are used along with cookies to compile aggregated statistics to analyze how our Site is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns. We use a third party to gather information about how you and others use our Site. For example, we will know how many users access a specific page and which links they clicked on. We use this aggregated information to understand and optimize how our Site is used.

At all times, you may accept or decline certain cookies from our Site if your browser permits. Most browsers allow you to activate settings on your browser to refuse the setting of all or some cookies. Accordingly, your ability to limit cookies is based only on your browser’s capabilities. However, in a few cases, some of our Site features may not function as a result. Essential cookies cannot be rejected, as they are strictly necessary to provide you with our Site.

Do Not Track

Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. At this stage no uniform technology standard for recognizing and implementing Do Not Track signals has been finalized. At this time, we do not respond to browser “Do Not Track” signals.

Collection and Use of Information

We only collect and use your personal information if we have a proper reason for doing so, e.g.:

  • To comply with our legal and regulatory obligations;
  • For the performance of our contract with you or to take steps at your request before entering into a contract;
  • For our legitimate interests or those of a third party; or
  • Where you have given consent.

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

In particular, we may collect, hold, use, and disclose information for the following purposes, and personal information will not be further processed in a manner that is incompatible with these purposes:

  • to provide you with our Site;
  • to contact and communicate with you;
  • to provide our products and/or services to you;
  • to prevent and detect fraud against you or Company;
  • To ensure business policies are adhered to, e.g. our Terms of Service or other policies covering security and internet use;
  • To prevent unauthorized access and modifications to systems;
  • For operational reasons, such as improving efficiency, training and quality control;
  • To ensure the confidentiality of commercially sensitive information;
  • For statistical analysis to help us manage our business, e.g. in relation to our financial performance, customer base, product range or other efficiency measures;
  • To update and enhancing customer records;
  • To market our services to:
    • existing and former customers;
    • third parties who have previously expressed an interest in our services;
    • third parties with whom we have had no previous dealings; and
  • Other processing necessary to comply with professional, legal and regulatory obligations that apply to our business.

We may also anonymize, aggregate or de-identify personal information so the end-product does not identify you or any other individual. Such aggregated, anonymized or de-identified information is not considered personal information for purposes of this Privacy Policy and we may use it for any purpose.  For example, we may use this information to generate norms by industry, geography, level, etc., enable us to understand where our services are being utilized, conduct ongoing validation studies, compile reports, and improve the services.

Promotional Communications

We may use your personal information to send you updates (by email, text message, telephone or post) about our products and/or services, including exclusive offers, promotions or new products and/or services.

You have the right to opt out of receiving promotional communications at any time by:

  • Contacting us as described by the “Contact Us” Section below; or
  • Using the “unsubscribe” link in emails or “STOP” number in texts.

We may ask you to confirm or update your marketing preferences if you instruct us to provide further products and/or services in the future, or if there are changes in the law, regulation, or the structure of our business.

Please be aware that even if you opt out of communications, we may still contact you when necessary for non-promotional purposes, including, but not limited to, managing your account, responding to service inquiries, or providing important updates related to your use of our services.

Disclosure of Personal Information to Third Parties

We may disclose personal information to:

  • A parent, subsidiary or affiliate of our company. We disclose your personal information to other entities within our family of brands to fulfill any purpose described in this Privacy Policy.
  • Third-party service providers. We disclose your personal information to third parties that provide business, professional, or technical support services to us and/or administer activities on our behalf for the purpose of enabling them to provide their services to us, including (without limitation) IT service providers, data storage, hosting and server providers, ad networks, analytics, error loggers, debt collectors, maintenance or problem-solving providers, marketing or advertising providers, professional advisors, and payment systems operators. We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers relating to ensure they can only use your personal information to provide services to us and to you.
  • Our employees, contractors, and/or related entities.
  • Our existing or potential agents or business partners. We disclose your personal information to other companies with whom we partner to provide the Site and our services, to promote our products, services, offers, contests, or other promotions to our customers, and carry out other activities described in this Privacy Policy.
  • Our analytics providers. We disclose your personal information to parties that assist us in performing analytics and help us measure the effectiveness of the Site and our marketing and advertising efforts.
  • Our marketing and advertising partners. We disclose your personal information to our marketing and advertising partners, including social media networks, third-party advertising networks, and other parties that assist us in serving, measuring the performance of, and optimizing our advertisements.
  • Credit reporting agencies, courts, tribunals, and regulatory authorities, in the event you fail to pay for goods or services we have provided to you.
  • Governmental and public authorities. We disclose your personal information to government and public authorities such as courts, tribunals, regulatory authorities, and law enforcement officers as necessary or permitted by the laws of any jurisdiction in which we operate, including in connection with any actual or prospective legal proceedings, in response to a subpoena, court order, investigative demand, request for cooperation from a law enforcement agency, or similar request from a self-regulatory body or government agency, or in order to establish, exercise, or defend our legal rights.
  • Relevant third parties in connection with a business transaction.  We may disclose or otherwise transfer your personal information to an acquirer, successor, or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction as well as in the event of any insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets.

We may also need to share some personal information with other parties to the extent we believe it is necessary or appropriate to (1) protect our operations and those of our affiliates and subsidiaries; (2) investigate and prevent against fraud and other illegal activity; (3) protect our rights, privacy, safety, property, and/or those of others; or (4) allow us to pursue available remedies or limit damages that we may sustain.

We may disclose your personal information for other reasons described at the time of information collection or prior to disclosing your information. Additionally, we may disclose your personal information with your consent or when you direct us to do so.

Except as set forth above, we will not share your personal information with any other third party.

Security of Your Personal Information

When we collect and process personal information, and while we retain this information, we will use commercially acceptable physical, technical, and administrative safeguards designed to prevent loss and theft, as well as unauthorized access, disclosure, copying, use, destruction, or modification of the personal information.

Please note, however, that although we will do our best to protect the personal information you provide to us, no method of electronic transmission or storage is 100% secure. Therefore, although we take steps to secure your information, we cannot guarantee absolute data security. Any such transmission of information by you over the internet is at your own risk.

You are responsible for selecting any password and its overall security strength, ensuring the security of your own information within the bounds of our services. For example, ensuring you do not make your personal information publicly available via our Site.

How Long We Keep Your Personal Information

We keep your personal information only for as long as we need to. Different retention periods apply for different types of personal information. This time period may depend on what we are using your information for, in accordance with this Privacy Policy. For example, if you have provided us with personal information such as an email address when contacting us about a specific enquiry, we may retain this information for the duration of your enquiry remaining open as well as for our own records so we may effectively address similar enquiries in future. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of personal information; the potential risk from unauthorized use or disclosure of the personal information; the purpose(s) for which we use or may use the personal information; whether we can achieve the purpose(s) through other means; and the applicable legal requirements. If your personal information is no longer required for this purpose, we will delete it or make it anonymous by removing all details that identify you.

However, if necessary, we may retain your personal information for our compliance with a legal, accounting, or reporting obligation or for archiving purposes in the public interest, scientific, or historical research purposes or statistical purposes.

Children’s Privacy

We do not aim any of our products or services directly at children under the age of 13 and we do not knowingly collect personal information about children under 13. If we learn that we have collected or received personal information from a child under 13 without verification of parental consent, in compliance with the Children’s Online Privacy Protection Act, we will purge such information from our database and cancel the corresponding accounts. If you believe we may have any information from or about a child under 13, please see our “Contact Us” Section below. Please visit the FTC’s website at www.ftc.gov for tips on protecting children’s privacy online.

Limits of Our Policy

Our Site may link to external third party websites that are not operated by us. If, in your interactions with the Site, you are linked or directed to, or click on, a third party website, we cannot control what information you may provide to that party or on that third party website.  Please be aware that we have no control over the content and policies of those third party websites, we are not responsible for how that party may use or disclose any information you may provide to them, and cannot accept responsibility or liability for their respective privacy practices. As such, we urge that you exercise caution before providing them with your personal information. After following a link to any third-party content, you should read their posted privacy policy information about how they collect and use personal information. This Privacy Policy does not apply to any of your activities after you leave our Site. This is not as an endorsement by us of any third party website, content that may be offered on such third party website, or of any products or services provided by such third party. We do not control, nor are we responsible for, such third party website, product or service offerings.

You should contact the website administrator for such third party website if you have any complaints, claims, concerns or questions regarding such third party website or its privacy practices.

Users Outside the United States

Company is headquartered in the United States of America (U.S.) and utilizes service providers in the U.S. The Site is not intended for Site visitors outside the U.S. If you are a non-U.S. user of the Site, by visiting the Site and providing us with data, you acknowledge and agree that your personal information may be processed for the purposes identified in this Privacy Policy. If you choose to access our Site outside the U.S., Company and our service providers may transfer your personal information to, or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction. In particular, you are advised that the U.S. uses a sectoral model of privacy protection that relies on a mix of legislation, governmental regulation, and self-regulation. Where the laws of your country allow you to do so, by using the Site or the services or by providing your data, you consent and authorize Company to transfer, store, and use all such personal information in the U.S. (and any other country where we operate) which may not offer an equivalent level of protection to that required in the country where you reside and to the processing of that personal information by us on our servers located in the U.S., as described in this Privacy Policy. If you do not want your personal information transferred to the U.S. and any other country where we operate, please do not submit any information to us or use our Site or the services.

Changes to This Policy

This Privacy Policy was published on the date “Last Updated” above.

At our discretion, we may change this Privacy Policy at any time and for any reason, including to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we decide to change this Privacy Policy, we will post the changes here at the same link by which you are accessing this Privacy Policy. Please visit this Privacy Policy regularly to read the current version.

Contact Us

For any questions or concerns regarding your privacy or this Privacy Policy, you may contact us at sales@firesystemsofmichigan.com.